About … your Company

YOUR LOCATION

Your company is originating from : Taiwan, USA, Korea, Canada, China, Israel, Japan, Russia, India … far away from Europe .

Your company may already be a European one located, for example, in Germany, Spain, Poland … and willing to enter other European markets such as France, UK, Italy …

YOUR BUSINESS

WHY GOING TO EUROPE ? (or expanding within Europe)

Your company has successfully already reached such a leading position in its home market that one of the main issue to go on expanding its sales & revenues is to enter new market place(s) such as Europe
Globally, Europe is a secure, healthy, wealthy and very large (close to 460 million people) market that must certainly draw your attention .

European citizens are very receptive to High Tech products even if their High Tech product equipment rate is presently slightly lower than, for example, the northen American one, : most European markets are not anywhere, by far, near saturation, which gives real tremendous business opportunities to companies like yours .

But keep in mind that although "Europe" is gradually becoming a single economic space, Europe is still 25 countries, that could mean … 25 specific markets : languages, cultures, time to market, distribution structure, pricing, laws …

For you, Europe presently remains, may be, an undiscovered continent, a kind of "terra incognita" which makes you extremely cautious about making, since the start, any "risky" decision on significant and costly "blind" direct investments, mainly by lack of a reliable local partner .
Our kind advise then would be : don't invest, since the start, in fixed assets, headcount, subsidiaries' capital stock, offices … , when you can make each step variable and fully controlled by subcon-tracting everything, on a stop and go basis, to a reliable "on a spot" specialist like … NewBizne$$ .

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© Mars 2005 Roger DOGNIAUX - Legal Mentions - Accessibility - Réalisation : Normandie-Création